What are some essential factors that can propel your ecommerce website to the next level? Your product? Good customer service? Or enhanced additional features?
Actually, it is important to understand that there isn’t just one single thing that makes an ecommerce store great. The entirety of the website is more vital than the sum of its parts.
So, the business end of things is solely up to you. It is, however, essential you do not forget to include the following ‘parts’ on your website.
A Captivating Logo – Ecommerce Website
There is no question a brilliant logo can be an instrumental part of your company’s brand. A professional logo is a corporate calling card for businesses, both big and small. When you talk about online shopping, a remarkable logo ensures recognition and acts as a symbol of trust for your brand.
Certainly, popular companies or brands have the capital to invest in a beautifully eccentric home page that has few features. However, if you have a reputable logo on your side, you won’t need a world-class homepage design.
Fast Website Load Time – Eommerce Website
Page load speed is critical to your ecommerce store success. For evidence, just take a glance at how Google is promoting its “Accelerated Mobile Pages” or AMP project for short. Did you know that as per Google, 53% of all online users leave a website that does not open in 3 seconds? Each second your website takes to load, potentially increases your website’s bounce rate. The higher the bounce rate, the more likely it is that Google will demote your site on the SERPs.
A Vague “About us” Page
Many ecommerce stores neglect to leverage the power of their “About” page properly. Try running your own analytics on your “About us” page. You may see that the page may very well be the most visited, or come in the top three visited pages on your website. That means it is critical to your potential customers.
Even though the “About us” page carries a lot of significance in terms of driving sales, many online entrepreneurs skimp on it. Make sure you don’t! In light of this, mentioned below are some of the most common mistakes ecommerce store owners make on the About page.
Zero story-telling elements – Your users would like to know who you are, what prompted you to make this website, your story, and journey, etc. For example, what prompted you to start your online store? How are your goods made, etc.? You don’t have to write a complete story about everything; try to write a paragraph that your potential customers can relate to.
No details on where you are located – Sure, you are an ecommerce store. However, that does not mean your target audience will not want to know where you are located. They want to know where you ship your products from, etc. For most customers, it is all about the level of trust. Others just want to be sure whether or not they would have to consider customs and duties if you ship from different countries.
You have a basic email address – Using generic email addresses is something many ecommerce stores are guilty of. If you talk about building brand recognition and repute, using throwaway emails are not going to cut it. You need to show your customers that you are here to stay. So make an adequate email address that reflects your domain name.
Promos and Free Shipping – Ecommerce Website
People don’t take a lot of time when it comes to liking an ecommerce website or not. For instance, no matter how good you are, if you do not have a professional logo, they won’t consider exploring your website.
That is why it is essential to attract their attention and captivate their interest in the first few seconds they come to your website. Nothing interests potential customers more than convenient and attractive shopping deals.
Everybody likes a discount or a tantalizing sale on their favorite products. They will buy the product if it is selling on slashed prices. Another vital reason why people will love your website is if you offer free shipping.
You would be surprised to know that 83% of online shoppers will buy a product if it ships for free. So try to combine free shipping with alluring discount banners on your home page to stimulate your target audience to buy from you.
Branded Merchandize
It can be tough always to predict what the next user will look for on your website. However, that does not necessarily mean you should bunch all your goods on the home page. For instance, if you are an online leather jacket store, you could display some attractive and interesting products and offers, making them readily accessible.
This strategy is ideal for ecommerce store owners that have a lengthy list of products. If you display branded goods on discount or a promo, display them upfront. This way, you will successfully be able to attract attention, especially for first-time customers who aren’t sure what to look for.
Product Reviews -Eommerce Website
Products reviews have become one of the most popular and trusted forms of information available online. According to research posted by Econsultancy, it was identified that 70% of customers trust product reviews posted by other, unknown users.
If you couple this with reviews generated by people that are fairly known, or are posted by people who recommend the product, the trust level can far exceed your expectations.
Moreover, product reviews go far beyond developing trust. They have the power to make you money too. According to a State of ecommerce Benchmark research posted by Yotpo, it was discovered that there is a strong parallel between the number of product reviews, and how often or how much a particular product is purchased.
Final Words
So there you have it – a brief but educational guide on how different facets of an ecommerce website can positively affect your online brand’s growth and recognition. The factors mentioned above are critical to your website’s success, don’t forget to include them!
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