In today’s increasingly digital world, consumers have high expectations. A typical online shopper will anticipate an easy, unified shopping experience, whether they’re using their phone, laptop, or even their TV.
That’s where DXPs, or Digital Experience Platforms, come in. These platforms are crucial for connecting consumers across multiple channels.
DXPs build on traditional CMS software, taking the website creation and management experience to new heights. Let’s dive into what sets the two systems apart and discuss how using a DXP could benefit your business.
- Personalise and optimise
Implementing a DXP can help you streamline and precisely personalised the customer journey.
Let’s think about what an everyday Australian who shops online might look like.
This customer—let’s call her Annie—likes browsing through social media each morning. One day, she’s working through her daily scroll and sees your product pop up in an advertisement. It catches her eye, and she clicks.
Annie’s keen to buy your product, but when she checks her bank account, it looks a little low. She adds the item to her cart and logs off for the day.
In a few days, Annie’s paycheque comes through, and she’s ready to buy. While still in bed, she whips out her phone, visits your website, and expects to see the product still waiting in her basket—even though she’s using a different device.
With a DXP, you can turn Annie’s expectations into reality. Your product is sitting right there in her cart, ready for her to complete her purchase with ease!
- Get future-ready
Traditional CMS software helps businesses handle the basics—but in terms of adaptability, prospects are low.
With a DXP, on the other hand, your business becomes future-proof. You can quickly adapt and upgrade the software to include emerging technologies, allowing customers to connect in new ways.
- Grow with your audience
As your audience and sales grow, so too does your business. As your business thrives, you’ll need a digital management system that can keep up.
A DXP can also help you stay on top of seasonal fluctuations. Generally, sales won’t remain stagnant throughout the year—they will peak and trough with holidays, discounts, and other changes.
While CMS platforms can deliver important digital content and experiences, DXPs take this feature further, delivering content through intelligent adaptation and automation.
- Reduce your time-to-market
If you run an eCommerce business, implementing DXP software can significantly reduce your time-to-market. Unlike CMS platforms of the past, DXPs can integrate with your content management software, allowing you to manage content on an unprecedented scale.
- Tighten security
Modern DXP software drives down on security, offering data encryption, third-party authentication systems, and compliance with personal identification regulations.
Employing proper security measures will keep your business safe and, concurrently, boost your customers’ trust.
Conclusion
DXPs, or digital experience platforms, allow businesses to manage the customer journey across multiple services. Whether your customers prefer to shop via an app on their phone, a web browser, or both, your DXP will ensure a seamless experience.